General Magic

Michael Stern has practiced law in Silicon Valley for 35 years. He has worked with General Magic, Pixar, Adobe, NeXT, and eBay. His varied background as an English professor, journalist, and Dickens scholar led to the story development of the General Magic documentary.

“Working at General Magic was an all-consuming, life-changing experience for me. The company was full of the smartest and most creative people I had ever known. It was a story that cried out to be told.”

Matt is a multi award winning director, writer, cinematographer and producer. At the Tribeca Film Festival, he was nominated for the Best New Director Award.

“There was this amazing moment reviewing the archival film, seeing all these young people sitting on the floor of a tiny office … the people who made the iPod, Nest, Android, eBay, the emoticon, the touch screen, the modem, tools we can’t imagine living without today.”

Sarah, a Peabody Award winner and Emmy nominee, was part of the original documentary crew at General Magic. She currently serves as Chief Strategy Officer at Kheiron Medical, dedicated to the detection and treatment of breast cancer using AI.

“Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.”

Veronica is a storyteller, filmmaker and innovator who has brought impactful solutions to the film industry for the past 20 years. After successfully producing a red carpet premiere in Silicon Valley for the Magicians, their families, and colleagues, Veronica joined the General Magic team in 2018 to lead the distribution and impact strategy for the film. She transformed the General Magic story from an independent documentary into a start-up that leverages the power of film and storytelling to inspire innovators and students worldwide. Her goal is to further the legacy of General Magic by ensuring the story touches as many lives as possible.